Thursday Apr 17, 2025

Episode 3: Corporate spies, shitposts, and shady integration accusations: just another week in B2B

This one had range.

We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from:

  • The “weird LinkedIn” trend

  • RB2B’s spyware accusation and why marketers are suddenly reading terms of service

  • Air’s campaign backlash and why we’re still defending it

  • A live reading of corporate espionage between Deal and Rippling

  • Duolingo’s ridiculous April Fool’s campaign (and why B2B brands can never)

Plus, we noodle on mascots, protest marketing, and the ethics of public teardown culture.

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