Episode 42 | Chris Walker’s Evolution in 2025

This episode is a full recap of Chris Walker’s B2B era. From the early Refine Labs days, to Dark Social, to leaving his own company, to launching Encoded and talking about “frequency.”

We cover:

• How Chris Walker rose to become one of the most influential voices in B2B marketing
• The Dark Social era and why it resonated so hard
• Why he left Refine Labs and what he’s up to now 
• Why the backlash was inevitable

If you’ve followed Chris Walker for years, this episode will connect the dots.

If you’re newer to B2B marketing, this is like the Messiah of B2B changing course. 

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Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

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Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

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Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

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Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold